In manufacturing, where critical processes touch people, no one can afford secrets.

We don't keep them.  Rather our customers use us to find where they're buried.

We don't go behind peoples' back or practice political infighting in support of our ideas.  Rather, we allow the best ideas to win in the disinfecting light of scrutiny.  We're grateful for a playground of shared best practices and a team where 'iron sharpens iron' -  where we give 1 while knowing we're getting 10.  Welcome to the real free exchange of ideas.

We eliminate siloes and work from single-source-of-truth systems.  Our customers are appraised every baby-step of the way with push / pull KPI reports and real-time stakeholder workspaces.

There's nowhere to hide.  We imperfectly embrace the discomfort.  Through it, we Win together, Lose together, Learn together.

We still practice discretion, while imperfectly apprehending, perfect Transparency.

Effort x Focus x Talent, through constant repetition, is Expertise.

So by simple math, if you have 110% effort and no Focus, your Expertise is zero.

Likewise if you possess all Talent and have no Effort, yep zero.

And what if you have little Talent?  Take heart, increase your Focus & Effort, and your Talent will grow.

Our customers know they're getting the expert because we're not just hoping another journeyman can deliver in mission-critical situations.  And if you happen to be working with one of our Generals, know that he can ride a horse because real Generals know how to.

We stay calm, just say no to 'Hopium', and relentlessly pursue Expertise.

Bring your whole self to work -- no veneer.

We never expect you to be someone you're not.  It doesn't mean we're unprofessional.  But, what is "Professionalism"?  Is it not acting the way someone else wants you to act, thereby making you fake?

Like the many troubled actors that have struggled to reconcile with their stage personas, stress is directly related to the difference between the real you and the one you're pretending to be -- bigger delta, bigger stress.

The last thing anyone in mission-critical environments needs is someone who is just 'playing the game'.  When the kitchen gets hot, and it will, they are the ones that will abandon them when it matters most.

Through authenticity, reduce the delta, increase your energy, and bring it to your team while truly expecting, that these like-minded people will do the same for you.

Oh and, don't be fooled, authenticity only enhances the balance of our core values.  It is never an excuse to compromise them.

We practice and intrinsically value Authenticity

In manufacturing, disturbance, chaos, and even death are real.  Our customers know their ability to 'fulfill their promise' in the face of changing conditions is their lifeblood - they get that through resilience.

While integrity is the structural ability to fulfil a promise and a necessary component, Resilience is the teams' actual ability to make it happen, in motion, under changing conditions by absorbing chaos, deforming, but then emerging without damage.

Yesterday's world of iterating on a month-to-month or even day-to-day basis are gone.  We are now in the world of minute-to-minute.

We embrace disturbance and even yearn for chaos.  We're in the worst places at the worst times -- when it matters most.

We always imperfectly apprehend, perfect Resilience.